The support site of a major network storage and data management company contained a wealth of information for its partners, distributors and service providers. But the site was hard to navigate and discouraging to users. Partners would rather call the company for answers than use the self-service reference material on the site. Leadership asked Emerson to help encourage people to use the site as it was intended.

We created simple YouTube-style videos to promote and teach the features of the site. The two-to-five-minute interactive demos helped people navigate and find information. Each demo guided the user through one feature of the site, such as looking up the status of a bug fix or ordering new parts.

The videos were interactive and provided real training, not just exposure. The program exceeded our client’s expectations and improved site traffic and user experience.